Robyn Butler

Robbie Honey

Rebrand, brand strategy and applications.

Robbie Honey is a high-end florist whose clients include Vivien Westwood, Dior, Hermes and Victoria Beckham. Robbie Honey’s business broadened it’s offer to focus on workshops and new products.

The new brand needed to accommodate the following shifts:
From a single focus to a broad focus that includes teaching, products and partnerships.
From a hidden process to a process that reveals how he works and shares his expertise using social media.
From working alone to visibly partnering with others to create new products and experiences.