Robyn Butler

Asia Pacific Screen Awards

New brand, brand guidelines, website, launch materials, book.

The Asia Pacific Screen Awards were launched in 2007 to improve recognition of films from this region in the world. The region produces half the world’s films and influences many of Hollywood and Europe’s blockbusters.

The challenge was to create a contemporary yet classic brand that spoke to a broad and culturally diverse audience. Printed with seven screens including a fine pattern texture over the cover the programme won an Australian print award.

Designed while at Minale Bryce in collaboration with Michail Kowal.